Getting citations is an important factor in ranking well for local searches. The sites listed here are places where you can get your site listed. Make sure to provide as much information as possible, and that it is correct. This …
Local search is critical element for online success for many small and medium sized businesses. In this episode of New Marketing Rules – The Podcast, we’re taking a look at some of the big ideas that go into local SEO. …
One of the most important fundamentals of getting your site ranked well for local searches is having your business contact information appear on every page of your site. To take it up a notch, you can format your information according …
Starting in February 2011, Google has released a series of updates to their search algorithm under the project name “Panda” that have had a tremendous impact on search results. In many ways, the initial Panda update and the twenty modifications …
As I mentioned in a previous post, there tons of places to share your content on social media. Well, in this episode of New Marketing Rules!, I go in to a bit more detail, and discuss the idea of content …
Welcome to Episode 2 of New Marketing Rules! The Podcast. In this week’s episode we’re talking about the basics of on-page SEO, everything from keywords to code to design elements. If you are planning to build or re-vamp your …
If you have an iPad or iPhone, or if you pay attention to tech at all, you’ve no doubt by now heard about how awful the new Apple Maps app for iOS6 is. Even Apple’s CEO Tim Cook has released …
I’m super excited to announce the launch of the New Marketing Rules! Podcast. This episode introduces the idea of inbound marketing and how marketing on the web has evolved in the last decade. No longer is it simply a matter …
So, you’ve gone and written an amazing blog post! You’ve got an enticing headline, some good visuals and really useful content. Now you’ve got to get the word out and let people know about it. Use this list to help …
If you’ve been paying attention to your Google Analytics data (you have, right?) you’ve probably noticed something strange, and a bit unsettling happen over the past few months. Toward the end of 2011, Google announced that they would be hiding …