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A Guide to Google Panda

Starting in February 2011, Google has released a series of updates to their search algorithm under the project name “Panda” that have had a tremendous impact on search results.  In many ways, the initial Panda update and the twenty modifications …

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Keywords Don’t Matter Anymore

If you’ve been paying attention to your Google Analytics data (you have, right?) you’ve probably noticed something strange, and a bit unsettling happen over the past few months.  Toward the end of 2011, Google announced that they would be hiding …

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Content Marketing

When I sit down with my clients to start planning a new website, SEO or marketing campaign, one item that always comes up quickly is blogging.  I believe that every business should have blog.  I get mixed responses.  Some clients …

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