Content Marketing">one Comment
When I sit down with my clients to start planning a new website, SEO or marketing campaign, one item that always comes up quickly is blogging. I believe that every business should have blog. I get mixed responses. Some clients are excited about the idea of becoming publishers, but many are hesitant. The most common concerns are about not having enough to say, and from a deep mistunderstanding about the real value and power of blogging.
Blogging creates value for you online in two big ways. The first is that by writing a blog, you are constantly creating searchable content on your site. This means that pages on your site will start showing up in a wider variety of search terms. If you do your research and choose your subjects wisely, you’ll keep your blog focused on subjects that are relevant to your business.
Second, a blog offers you the opportunity to do what is known as content marketing. Content marketing sounds kind of sketchy at first, but it simply means using your blog as a platform to provide valuable information to your customers… like I do here. Content marketing means identifying problems, questions and concerns that your clients have, and helping them solve those problems and answer those questions. And you do it for free. By publishing valuable information you are not only meeting the first point I mentioned above, but you are also establishing yourself as an expert in your field.
If you’ve been paying attention, you’ll realize that I never once mentioned writing about yourself. It’s fine to write about your own products or services, but the focus should really be on providing information that your customers can use.